July 2015

Multi-matched Disruptive Marketing mail-piece impresses 651 New Clients for Rightmove, a massive 32.6% Response rate

Swopping flats, moving house, checking values?  We’ve all used Rightmove for property at some point, so it might come as news that even Rightmove have to attract new clients…

Despite knowing about Rightmove, some Estate Agents were still holding back from using the online property portal.  The challenge was to cut-through this resistance and communicate all the advantages of Rightmove.  As Marketing Agency, BalloonDog describes this was a ‘tough nut to crack’ and their ultimate objective for Rightmove was to recruit 550 new clients.

To really engage with the key audience BalloonDog, working on behalf of Rightmove, needed something eye-catching and memorable; something that had to be opened. 

With the help of BoxcoUK, this was made possible, with personalisation that carried through in five places.  The unbranded outer with location-specific one-line teaser was engineered to ensure opening.  Enclosed was personalised literature and a personalised ‘For Sale’ sign with compelling local statistics embedded in a garden fence.  This demonstrated the risk of ‘missing out’ on the power of listing property on Rightmove.

With the fear of ‘missing out’, demonstrated by relevant and compelling personalised information Rightmove achieved a massive 651 new prospects – out of 2000 personalised mailings.  This was a response rate of 32.6%, with a value to Rightmove of around £190,000 per month.

Ronnie Devine comments for the BoxcoUK team

“It’s this level of personalisation and attention to detail that really pays off.  The fulfilment was all in-house with the Account Manager on-hand to oversee it and ensure that the finished product was perfect.

 

We’re really excited with the outcome for Rightmove – Another fantastic result thanks to great branded presentation solutions – the 32% response rate speaks for itself and the amount of new business they achieved is simply phenomal.”

Wanting to make the Rightmove for your brand?

For highly effective training & marketing communications that Win more…

Call BoxcoUK on 020 3011 0211 and arrange an appointment.