November 2015

The traditional bathroom cabinet that allowed Gillette to lather up editors ahead of Movember…!

From humble beginnings in Melbourne, Australia, in 2003, the Movember movement has grown to a successful global charity, inspiring support from over 5 million Mo Bros and Mo Sistas worldwide with a united commitment to change the face of men’s health.

Gillette is proud to be a supporting partner, and as part of a campaign to support the movement they produced this PR pack and sent it to Editor’s to raise public awareness just before November.

Partnering with Movember, and helping to change the face of men’s health, they encouraged men up and down the UK to grow a moustache and support awareness for men’s health issues, as well as make fundraising contributions.  Alongside this they made their own contribution of £100,000 through on pack promotions.  The cabinet also launched a 3-in-1 Power Razer and talked about the new barber shop in WC2.

(As every man knows, Gillette is the best a man can get.)

Mateusz, previously with Popcorn Design, says

“The pack was designed to impress editors and keep the Movember movement charity foremost in their minds through the month of November so that the charity had maximum press coverage.  We worked with BoxcoUK against a really tight deadline and managed to get the cabinets delivered.”

Colin Devine, BoxcoUK, says

“Each bathroom cabinet was individually engraved with the receiving Editor’s name on the mirror.  The final product really felt and looked like a genuine bathroom cabinet, with the mirror recessed into the door.  They really did look as though someone had written your name in tooth paste, great fun.  I bet they’re all still hanging around! 

This is powerful Personalisation that gets kept far longer, starts great conversations and gets rememebered for a very long time.  It’s that level of detail that wins results.”

To mirror the above and for more “in your face” bespoke promotional products that help you Win more…Call BoxcoUK on 020 3011 0211