July 2018

Online packaging, for protection and promotion

If you’re currently despatching products not only do you want the actual product to look great, but you also want it to arrive looking great.  Transit packaging needs to protect your product and promote your brand.

Consider first how you would like your recipient to feel?  Expectations vary depending on what the product is, and where it is received (B2B or B2C).  Think about what else your customer will be receiving in their day to day, alongside of your products and consider: How will you wow?

Is the packaging recyclable – the big R is becoming more and more important – Is the packaging actually compostable?  Then what will you use to take up any excess space inside, that will protect goods in transit.  Can this be recycled?  As our image suggests, tissue paper is one option.  It’s unlikely that tissue paper alone will protect goods, but it’s good for brand building, and recyclable.  There are other paper based box filler options, and for companies sending out large quantities of the same size product, then a smaller, more fitting box, can save the need of using extra packaging to protect goods.

Printed packaging – Yes or No?  Do you want it to stand out during Transit – by adding a repeating logo or slogan, or with a design that means it will be recognisable along the way – there’s pros and cons to weigh up: Consider the likelihood of it being tampered with vs. Customers recognising it a glance, and finding your goods in a busy warehouse (different in a B2C situation).  Remember branding inside the box, adds to the unboxing experience, particularly the use of colour, for extra wow.

How will you close your transit packaging?  If it’s tape you’re using, this could be bespoke.  What about branded labels?  This has to be a cost effective option, especially for start-ups.

A peel and re-seal strip?  This is making it very easy for customers to make returns, particularly in the B2C environment.

Alot of what we recognise is brown boxes, and grey plastic post bags.  Breaking with the trend, MORI – the organically and ethically produced baby clothes company – ship in leading edge Brown Paper bags (bespoke of course), and they actively encourage recycling.  Protectively delivering goods – conscientiously onbrand.

How will you pack your product for a memorable unboxing on-brand experience?  Our team is onhand to discuss your brand requirements, or send us a message via contact us page