Author: boxcouk
Bringing Good cheer at the end of 2017…
Do you want something that’s different from everyone else’s gift of drink or chocolates?
Something that won’t cause offence, and won’t be forgotten, for all the right reasons?
Enter The Ultimate Office Sharer – a box of 24 Mince Pies – designed for B2B, celebrating success with Top clients, or Large Corporate gifting for staff and their families.
Each box contains 2 layers of 12 individually wrapped, freshly baked, mince pies in a display box with your company’s branding on.
Full information to download here.
To discuss further, please contact us
In this world of international travel, and multichannel marketing, decision makers are being targeted from every direction…
Nobody is far from a marketing message, a promotional email, or even an advertising text. The internet of things has become the resource for knowledge, searching new contacts and suppliers. LinkedIn has brought the commercial world closer together.
So…How do you differentiate yourself?
How do you keep your brand and products recognised?
How do you fly above your competition?
How can you win more customers like your current top customer?
The sales journey has changed, internet research has meant shorter buying cycles; customers approach with a broad knowledge of the products and the competitors before any conversation begins. So you’ve got to stand out, you need to place your company alongside the big brands.
Welcome to BoxcoUK where we believe in creative presentation.
With creative promotions and presentation you will inspire both your customers and your sales team, it’s a passport to improved customer relationships, and better customer experiences that convert into positive social media traffic. Take a walk through the pages of our brochure and find ideas and products that will enable you to land more business next year.
We look forward to working with like-minded teams and companies that believe in the success of bespoke promotions and presentation.
First and foremost, what is “onboarding”?
The action or process of integrating a new employee into an organisation
We frequently see great examples of onboarding, desks laid out in a welcome-fashion. On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below, typically getting a high number of likes and comments.
Just Eat onboarding pack
Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month). None-the-less it’s important to get it right, if you want to secure a loyal employee.
Paddy & Scott’s onboarding desk set up
With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.
Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.
In the run up – 4 Ways to engage
Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding). If this is a few months, you may want to think about engaging your client in a regular way during this time. Even an email would help. How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.
- Your company strategy, culture, overview, brochure
Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.
- Were there any perks you discussed in the initial stages that you could elaborate on
Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.
- Explain what a typical day will be like
Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.
- Overcoming the fear of first day – How will they get to work (do you need to send information about their car)
Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.
Whether you send it ahead, or you put it on their desk (or both)… Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company. Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.
Gifts to include in your onboarding pack
These are ideas that we’ve seen used in great onboarding packs. Pick the winners for you:
Notebook
Pen
Power pack
USB
Chocolate Bar/Choc Orange
Keyring
Slider Puzzle
Stress Product
Sweets/Mints
Mug
Something personalised with their own name (spelt correctly of course!)
“Onboarding in a Box”
The complete guide to Onboarding – Click below & print off
Look great, for less
OUR SUGGESTION is a pack of 12 Luxury gift boxes (Black, White, Silver or Red), with a magnetic closure and coloured grosgrain ribbon. Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, with added elegance.
CONTENTS Fill with gifts from the list above. No limits here.
GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.
Tel 020 3011 0211
Email your details with a best time to call, business@boxcouk.com
Stay in touch Follow BoxcoUK company page on LinkedIn
Who said work and play don’t mix?
Built for fixings, with a sweet delivery, the Pick ‘N’ Fix display box for Fixfast to launch their new range, got specifiers sucking…
Fixfast design and manufacture specialist fasteners and components for walls and roofs with Maximum reliability and Minimum fuss.
The fixings sample pack with a play on Pick ‘N’ Mix was designed to launch Fixfast’s innovative design of coloured fixings, sending a mix of coloured fixings and chews, for instantaneous impact with designers and architects specifing Fixfast.
Sample screws were inserted across the front of the sample pack, and with a thread across the back of the pack you could easily try them out, whilst sharing the sweets that lay in two compartments in the centre of the pack. Built as a lasting reference point as a display box, with the option to close the pack and store on a shelf.
Mike Napthine, Marketing Manager at Fixfast UK says
The Pick ‘N’ Fix box made a big impact with our clients and prospective architects when it was first delivered and still gets mentioned from time to time! BoxcoUK are easy to deal with, and I have no hesitation in recommending them.
Elspeth Devine, Production Team Manager at BoxcoUK says
With a fun and memorable delivery, the sample box became a display box for Showrooms, ultimately extending the life of the marketing campaign. Also memorable is the dizzy feeling that came from inserting 5000 coloured fixings into the front panel!
Do you miss the simple fun in life that came with Pick ‘N Mix?
Agree your customers may feel this way too? For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
UK Truck Tour Sweet box for Festool with brand matching wrappers
The all-over branded sweet box was used when Festool needed a giveaway for prospectives attending their UK Truck Tour. Marketing Executive, Naomi Collett comments that the pack was different from sweet bags they already used, and had a premium feel – perfectly aligned to their passion for power and quality.
Festool’s passion for power tools has been in existence for more than 90 years, and today they share this fascination with users and fans.
The high-quality brand of Festool power tools embraces new generation technology to make life easier for professional tradespeople – helping to achieve perfect results faster.
Naomi Collett, Marketing at Festool says
The sweet box was used primarily as a giveaway to people attending our UK Truck Tour. We already had standard sweet bags, so we liked that it was a little different, and had a premium feel. BoxcoUK was great to deal with, a hassle-free process, with clear communications.
Ronnie Devine, Customer Experience Manager at BoxcoUK says
We selected the green and black sweet wrappers to suit Festool’s brand colours, a detail that we feel strengthened their brand identity, whilst delivering a box with maximum space for branding.
Do you lack power and innovation, to gain sales from your marketing?
For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
Supporting the Great Daffodil Appeal for Marie Curie
This March, we’re supporting and promoting our clients to join in and support the Great Daffodil Appeal, so Marie Curie Nurses can care for more people living with a terminal illness.
Watch our personalised video below!
To join in & collect, click here
To make a one-off donation, click here
Donate & make your own video! click here
A unique launch, with a free t-shirt giveaway…
Music for Dreams is a music label with a sonic kaleidoscope of musical tones and colours. Since 2001 it has released more than 100 albums and sold over 2.5 million units, an exciting journey from label boss and founder Kenneth Bager’s feelings for all things good, manifested in the diverse release of the Music for Dreams label. BoxcoUK helped to create and print the packaging.
The people that form Le-fix work in separate groups on different projects, from which a synthesis of artful expressions emerge including: Music for Dreams. Music and Clothes United launched a collaboration between Danish companies Le-fix and Music for Dreams… (The Le-fix project brings together artists, from a range of different backgrounds exploring Art, and with a united decision to tell the world that there is more to Copenhagen, than the Little Mermaid!)
Get shirty with your promotions!
For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
Play the game!
We got an amazing 12 calendars delivered this month…
Just what we weren’t expecting in this age of all things digital and nothing tangible…
So we decided to turn our calendars into some fun…
Play the game… Can you spot?
- 2 calendars with same image
- The January pic that matches Earth Live (b)
- The company that gave us 2
- One that isn’t a calendar!
- The calendar displaying August (found in our Production department!)
- The personalised option
- A 2016 one thrown in
- Simon Price (Apologies Simon!)
Answers: 1 = c & m, 2 = n, 3 = a & c, 4 = h, 5 = i, 6 = g, 7 = o, 8 = i
FREE Hob Nobs when you order our SFO485 Catalogue Launch Pack with branded coffee mug
The SFO485 new catalogue launch pack includes:
SFO485 – Oversize A4 / 310mm x 215mm x 85mm Give your customers something to nobble on while they drink in your catalogue… The Catalogue Launch pack has been designed for maximum thud-factor when it lands on the desk of the decision maker.
A proven design that works, ring to discuss your requirements 020 3011 0211. |
We’re off for holidays!
If you can’t reach us on the phone, please email or send an enquiry from our Contact us page. We’re closed from end of play on Thursday 22nd, until Tuesday 3rd January 2017.
Love them or hate them: Chocolate Sprouts
Yes – we actually can get these – Green wrapped foil chocolate footballs (and they look very realistic) but you’ll soon find everyone loves sprouts when they get into these.
Perfect ingredient for a controversial marketing stunt or a fun giveaway.
Who’s going to kick off a marketing campaign with these?
Contact the team for your greens
Sweet treats are always a success, but there’s a few things to watch as well as your waist line…!
We’ve found that any promotion with food gains more traction than without!! Even with our monthly emails, if they have a foody Subject heading, the clicks go up. From our experience of helping clients pack their marketing message alongside a foody give-away, and sticking mainly to sweets and chocolate, here’s a few of the pitfalls:
1. Best-before dates
Really you need to be thinking more in terms of when will your sweet-treat look it’s best, and how to deliver it so it does reach your target audience in its best condition. This isn’t just about standard best-before dates, it’s about protecting it’s route all the way from the supplier through to final consumption!
2. Food becoming tainted by print
You need to consider whether the sweet-treat could be tainted in any way by coming into close contact for an extended period of time – chocolates in silver or paper wrappers (not fully sealed) is the worst example for this. Whether it’s coming in close contact with fresh print in the packaging or whether it’s tainted from other printed items it’s packed in with. Sometimes it is a long time between goods being packed and when they are discovered and enjoyed. Generally fruity flavoured sweets are fine, but chocolate is not!
We recommend that the time between goods being packed and the time they are delivered (to the consumer) is 3-5 days – so if you’re sending chocolate you need to arrange for a one-off campaign to be packed and sent in a very short space of time.
Alternatively there are ways to seal the sweets or the packaging to avoid tainting.
3. Sending out as a Campaign, or one by one?
We recommend a campaign for a number of reasons – for one it makes it easier to track the success, how many people responded, level of new enquiries (we always recommend following up a campaign by email and/or phone, backed by social to gain maximum results) and secondly, you don’t end up with overs on any foody bits that go out of date on you, meaning everyone gets fat eating them up! However, that said, we know that some of our clients like to send out quotes with samples, that simply can’t be done as a campaign. So… we recommend choosing foody gifts that will definitely be in the supermarket and available as one-offs, so you’re not tied by bulk-buying and food going out of date.
4. Choosing a shape of foody-gift
If you’re going to send out ad-hoc, and even if you’re going to run a campaign at the start, it’s always worth picking a sweet-treat that is a standard size. For example, if you’re going to send out a cream egg it’s worth picking a really standard size, so if it’s got a designed slot in your presentation pack then it’s easy to change over to a different type of easter egg if you find you can’t get the same thing. Certain sizes of sweetie bags come in a range of different brands and flavours, but similar size of bag, making it easy to change over (if you had to!).
5. Keeping costs sensible
You might want to think about costs too – it’s all very well doing a campaign when you can contact the manufacturer and buy in bulk (and they are pleased to hear from you!) but if you want more for sending out later, you want to be sure that they’ve sold you a standard size that you can easily obtain in smaller quantities.
6. Selecting food suitable for the time & location you’re sending it in to
This sounds more complicated than it actually is. It’s just about delivering the right message, at the right time, to the right people. Merial (below) delivered a pack of microwave popcorn and fruit gums to the first 500 people who signed up for their webinar, a great example of delivering the perfect sweet-treat so appropriately.
Sweets and chocolate delivered to almost anywhere is appropriate, unless you’re trying to sell to Dentists or Hygenists, then perhaps not…! Over to you on your target clients.
7. Buying too many
Touched on already – this is a common problem – the campaign was for 500 people but the outers on chocolate bars meant you had to order 600… It doesn’t take anyone with too many brains to work out that there are 100 overs sitting around. It’s well-worth planning an office party, or how else you will use them up rather than have them sitting there going out of date, or heading onto the hips of your staff, groan!
8. Don’t use your brand confectionery
There are many promotional companies that can sell you all manner of confectionery, fudge, biscuits and other items branded with your company name. Imagine if you received a tube of BoxcoUK biscuits. You might well say “Are these OK to eat!?”, after all BoxcoUK doesn’t make biscuits, and there’s a good chance that you don’t either! (So don’t go there!) When sending promotional biscuits or confectionery, depending on your target audience use a well-known, popular, or luxury brand. Your customers will have confidence in packaging they have seen before more than they will in your own brand product.
The exception to this rule is if your own brand confectionery packaging has a secondary use, in which case it will be used for storing something unrelated (and your brand will be on it, rather than another).
(Almost everybody has another use for a nice box or tin for keeping things in.)
We hope you learnt something new and if you’d like to tell us about your experiences with food, good or bad, we’ll try and include your contributions to this blog post! Stay in touch by following us on Linkedin for more.
For fun, here’s some great examples:
Fixfast – Pick ‘N’ Fix pack
Providing exclusive hampers – This mock-leather hamper was used to launch the new season’s brochure in straw, to match the catalogue, alongside luscious Stem Ginger & Dark Chocolate fudge!
Maple Sunscreen Quotation delivery pack
What could your clients need more when they come to read your catalogue or brochure, this pack came complete with biscuits, mug, notepad and pen.
Merial Webinar Snack Pack
The world shopper insight panel reached a 30,000 members! This simple yet very effective marketing communication was produced to share the news, along with a pile of Viscount biscuits.
Liquidline Truffle presentation pack
Woodhouse Workspace Drop-in pack
Inspiring dynamic workspace performance, using Woodhouse can make all the difference when it comes to taste…explained in a handy leaflet and delivered with Montezuma chocolate bar!
Want to have foody fun with your brand…?
For bespoke promotional marketing and training products that help you Win more…
Call us on 020 3011 0211.
Save
The Mince Pie Office Pack, info to download
Click here
Any questions, please call 020 3011 0211 or send an email to business@boxcouk.com
Re-living that wow moment when Carling delivered Lager ‘Thank You’ pack
Above: Carling for a refreshingly refined taste
The promotional desk drop was designed to launch the new brand to all team members, with a carry handle to take home, complete with two bottles and a can of Carling to enjoy. Focusing on drink, and making an impact with your target audience… do you want them to enjoy it, share it or blog it?
Baileys
Taking the Baileys brand to exhibition, the gift bags designed for two sizes of bottle were a bespoke measure with luxurious ivory gold ribbon
Jack Daniels
Designed for The Daily Telegraph newspaper who needed a branded outer pack for the promotional giveaway of a bottle of Jack Daniels Tennessee
Pilsner Urquell
Created as a presentation pack for an individual beer glass, the Pilsner Urquell pack comes complete with a wax seal of authenticity.
Johnnie Walker Red Label
A bespoke end of year promotion for top customers, this unique pack was created to have real impact with a concise message ‘with thanks’.
Julia Arenson, Head of Creative Production at VCCP says…
We worked with BoxcoUK on these Carling display boxes. They helped us with the construction of the boxes. The boxes were done to a high standard and we were very happy with the result.
Drink and drive your marketing responsibly…
For bespoke promotional marketing and training products that help you Win more… Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
Bespoke-built sample presentation, and the LAX BlackCore range
Making an impression with delivery increases engagement with your brand, and adds quality to the products and services you provide. For best impact, deliver a little of what you do best… Keep it simple, and think about what your customers want to see (is there a service you offer that they don’t all know about, but they’ve been asking for?), and what could you put in alongside to increase engagement (we find a foody-something works!)…
The LAX range we use is constructed using BlackCore board, which gives a very professional end product with white edges eliminated on the corners of your boxes. LAX looks particularly good when foil blocking or screen printing techniques are used to finish it off.
Pictured above: Quickband by Safeaid Supplies the rail safety specialist
Armband and badge inserts delivered in fully branded LAX BlackCore presentation pack with engraved pen
Providing clients, prospects and sign-ups with just a little sample of what you do best, goes a long way to strengthening your brand. For advice on bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or, if you’re not ready yet, follow us on Linkedin
Samples of other presentation packs we’ve made…
Save
Save
Save
Phone 01923 220055 | Email business@boxcouk.com
© Boxcouk. All rights reserved.
BoxcoUK Limited - Company Number 09914284. Registered Office Address: 59 Turbine Way, Swaffham, England, PE37 7XD.
Hosted By ACS