Category: 2020

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For best impact: What to give and who to?

The Christmas gift story begins with the desire to give to people who’ve helped you along the way this year.  For smaller businesses this can be quickly seen to with a few crates of beer or chocolates off the supermarket shelf, but for businesses growing a brand, it’s time to sit down and think about your clients and how they will feel receiving a gift from you.  The warm fuzzy feeling going on around giving has got to fit with your brand.

To make it simple, you shouldn’t pick gifts that conflict with your brand and what it stands for.

To make it simple, you shouldn’t pick gifts that conflict with your brand.  If your brand is all about Health and Well-being, you probably wouldn’t select Chocolates and Wine.  Why ever not?  Because these foods are, sadly, associated with indulgence and excessive eating.

Selecting who to give to… We always recommend including your team members (whether they know about the Christmas gift idea or not, it will still be a surprise that they’re included in receiving it) along with your Top Customers and Top Suppliers.  These 3 stakeholders, or whatever you like to call them, are supremely responsible for keeping your business up & running.  Remember them, at least once a year.

And on this point, it doesn’t have to be at Christmas, some companies are now jogging the gift into January, to keep it separate from the overdose of gifting that comes at Christmas.  That said you don’t want the gift to look as though it’s a last minute idea, or purchased only in the sale, and potentially lose impact.

Really your gift should epitomise your brand.

Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?

Really your gift should epitomise your brand.  For this you need to think about how others see your brand.  Are you known to be generous, crazy, funny, fast, innovative?  Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?

Then think about your customers, what gift is fitting for them personally (consider – would they actually use this?) and are there any gifts that would get turned away.  Some companies do have strong gifting policies in place, preventing potential bribery in the form of “gifts” in exchange for contracts, even enforcing staff to return gifts or request that they are collected (making for an embarrassing phone call, instead of a pleasant thanks).

This is where the Mince pie pack has proved popular because it’s a fun and non-offensive office sharer, sits by the coffee machine and everyone gets one.  (We firmly believe it beats most of the list below for originality and share-ability!)

Another thing, where we use the term “Top” Customer – this refers to people who have placed bigger orders with you.  The gift should really be proportionate to orders placed.  In the case of Customers or Suppliers, you need to be thinking about the contacts and companies where you want to strengthen the relationship for longevity.  Which companies are core to your business, and which companies do you want to keep your brand front of mind into the future.

Back to the topic of “What to give”…  Anyone can use Google, but we believe the Top favourites list is covered off well with the list below.

Top Christmas Giveaways for Corporate companies

  1. Chocolates
  2. Wine
  3. Hampers
  4. Plants
  5. Notebooks
  6. Calendars
  7. Phone charger
  8. Pens
  9. Mugs
  10. Bobble hats

For more advice on promoting your brand through on-brand gifting (What to gift and What not to gift!), reach out to our team of expert advisers on 020 3011 0211, or via our Contact us page.

Merry Xmassive!

A BlackCore bottle box with the company brand die cut to the side.

A fine Bone china branded mug, packed carefully in bright green tissue in a fully branded presentation box. First impressions count.

Blue Frog Christmas card...delivers a tasty message 'Most Christmas cards ain’t worth a Daim but we've taken Timeout to send a card full of Bounty for you to Chomp on...'



HOW WILL YOU SPREAD CHRISTMAS CHEER THIS YEAR?

THE ULTIMATE OFFICE SHARER

– Designed for your Top performing clients and team

– A display box with your company’s branding

– Arrive ready to share

– Fine Luxury deep dish mince pies from the Cheshire bakery

– Individually wrapped for freshness

– A gift that won’t be refused!

Available in boxes of 12 or 24 mince pies!

Mailing outer – We can securely package each box with bubble wrap in a mailing outer, individually addressed to clients (please supply names on an excel list), £1.99 per box. Individual dispatch, price on application.

Branding & Design – Design Guides will be provided upon receipt of order. If you don’t have an in-house design team, we can design for £125.

IT’S PIE TIME YOU ORDERED!

Making and baking dates for 2020:  Order deadline Friday 25th September / Design deadline Friday 2nd October / Delivery from Tuesday 17th November

TAKING ORDERS NOW FOR 2020



Please forward a link to the person responsible for meeting your Sales targets this month.

We’re recommending that you ask your top clients to tell you what you stand for.

By conducting a simple survey with our clients, we discovered that many of them didn’t know what else we did… (This was finding Number 1)

So we started including an abbreviated list at the foot of our monthly marketing idea-mails, below we’ll talk you through it visually*.

We also discovered that it is Sales Teams that LOVE us! (Finding Number 2)

Is that surprising, when we’re here to help Marketing teams, to stay loved by Sales; Win more and Get Results?  (This then benefits both the Marketing and Sales teams.) In short, we do their job for them.

 

In short, we do the Sales job for them.

 

*What we offer to ensure you Win more…

Bespoke Promotional

Branded Presentation of Goods for Promotion Sample Presentation, Product Launches

Packaging that works Magic for your Brand

PR and product launch. A selection of the new Nars range was presented in this luxury presentation pack and distributed to the magazine writers for editorial.

PR and product launch. A selection of the new Nars range was presented in this luxury presentation pack and distributed to the magazine writers for editorial.

 

New Client Welcome Packs so Sales teams can step out with confidence, making a great first impression

 

Onboarding packs, on-brand, perfect PR for HR

 

 

Unique sample presentation for the ultimate promotion of your brand

Send samples of your product straight to the Decision maker

 

Original and Creative promotional items never seen before

Products to talk about – say “Hello” and “Thank You” and generally Shout about you

 

Winning client confidence with outstanding quote presentation

Products that Win Projects

 

Disruptive Marketing Communications

Innovative & unforgettable Helping our clients to get their point across, through innovative direct mail, an effective way to communicate your all-important Unique selling propositions

Time-critical and Time sensitive Promotions

 

We oversee fulfilment in-house ensuring that Mail reaches destination on the date designed

Physical Mail-Merge – We oversee fulfilment in-house

See how we could turn your properties into London's most popular attractions... Effective direct mail, a capacity envelope enclosing advertising vouchers for Rightmove.

See how we could turn your properties into London’s most popular attractions… Effective direct mail, a capacity envelope enclosing advertising vouchers for Rightmove.

 

We work with you to ensure that your message is carried through

Get your message to the End User / Consumer

Ideas that Work & Win

 

 

Unique Product Packaging

Designed with the brand in mind we produce product packaging, for industrial, retail and OEM

Bringing your whole idea together in one box

Out-of-the-box Product Packaging ideas that Promise Off-the-shelf Sales

Regal Tags, Durable Tagging Solutions, Product packaging in full colour process, litho-laminated e-flute corrugated, supplied flat to the Production line, easy to make up

Regal Tags, Durable Tagging Solutions, Product packaging in full colour process, litho-laminated e-flute corrugated, supplied flat to the Production line, easy to make up

 

Not-so-standard Presentation Packaging

As unique as your brand

A retail pack for two bottles of Yalumba Wine, printed on 1 sided Kraft pack in black and 3 spot metalics, with an all over gloss varnish.

A retail pack for two bottles of Yalumba Wine, printed on 1 sided Kraft pack in black and 3 spot metallics, with an all over gloss varnish.

 

Not just shelf-packaging!  But purpose built and designed to slide into the sock drawer

A clear view plastic sleeve to view the product, this retail packaging for three pairs of socks was inspired by the “sock drawer” with a pull tab at the front.

A clear view plastic sleeve to view the product, this retail packaging for three pairs of socks was inspired by the “sock drawer” with a pull tab at the front.

 

Point of Sale & Display, Bespoke solutions

Make a big hit with Counter top displays and display cubes in a range of sizes, along with coin collecting boxes and leaflet dispensers

Keep Your Brand out there

We offer to make a bespoke size of collection box, nothing run-of-the-mill...this way you can think about where it's going and the people you want to attract...

We offer to make a bespoke size of collection box, nothing run-of-the-mill…this way you can think about where it’s going and the people you want to attract…

 

Stay in control of your products – Keep things tidy when they are on display at your Distributors

 

Leaflet Dispensers

Please take one

Leaflet dispensers, available in a range of popular sizes, from our standard forms or we can create custom backboards and pocket capacities to suit your campaign.

Leaflet dispensers, available in a range of popular sizes, from our standard forms or we can create custom backboards and pocket capacities to suit your campaign.

 

Product Packaging that becomes Display Packaging – Branding all the way

Selling Radiators and Heated Towel rails, Chatsworth Heating needed a box to send out leaflets to the Showrooms of distributors, which could double-up as a dispenser

Selling Radiators and Heated Towel rails, Chatsworth Heating needed a box to send out leaflets to the Showrooms of distributors, which could double-up as a dispenser

 

Table-Talkers!

Raising awareness of forth coming events & offers

Retail display cubes as seen in Carphone Warehouse. The easiest form of visual merchandising, available in a range of sizes from 60x60mm to 240x240mm.

Retail display cubes as seen in Carphone Warehouse. The easiest form of visual merchandising, available in a range of sizes from 60x60mm to 240x240mm.

 

Retail Presentation Materials for Instore & Online

Easy off the stock options or branded for the Ultimate Customer Experience

 

Packaging to enhance the Unboxing Experience

 

Custom-made Stationery Products

We are the manufacturers of the Polysmart collection, the Overboard range and the Alusmart system.

With a range of regular and unique styles available for personalisation to improve your presentation, including ring binders, document wallets, portfolios and bespoke solutions to enable your business efficiency.

 

Document wallets – Sign Up takeaways

 

Branded Presentation Folders & Files

 

Ring Binders

Going Global?  Take your brand with you

 

Document Wallets

Training tomorrow’s World with your Corporate Image

Polysmart Wallets, produced in hard wearing long life PVC, with simple clip lock closure. The ideal product for schools, colleges, or outdoor use.

Polysmart Wallets, produced in hard wearing long life PVC, with simple clip lock closure. The ideal product for schools, colleges, or outdoor use.

 

Bringing everything together for you & your client – We call it a Win-Win situation

A Polysmart Project closure file, with tabbed dividers, and a large document pocket for associated project plans and paperwork.

A Polysmart Project closure file, with tabbed dividers, and a large document pocket for associated project plans and paperwork.

 

To discuss your brand needs, call us on 020 3011 0211

 

 

We are still open!


We’re finding that a Can-do attitude helps 💪

Our office staff are working from home but our Warehouse is fully operational, maintaining Government guidelines regarding social distancing and hygiene.  

Please find below some of the things that we Can do. For help with Packaging or fulfilment, please reach out using the form on our Contact us page

Kit packing available for urgent health requirements
We have the facility to carry out urgent fulfilment work, with social distancing policies adopted.  Please enquire.
Made in England, no importing necessary
Presentation Boxes, Essential packaging, and all printed packaging requirements.  We look forward to discussing your requirements.
Branded delivery solutions, for a consistent message
We currently have the ability to produce bespoke Single and Double-wall Corrugated boxes for sending out online orders.
Royal Mail is still allowed to deliver to homes
We can still produce Litho-Laminated, bespoke packaging, sturdy and suitable for posting ensuring safe delivery

Visit the Boxco Gallery for ideas

Please note that image was taken prior to social distancing measures.

For help with Packaging or fulfilment, please reach out using the form on our Contact us page.

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The Sweetie Cubes that tickle taste buds

You can’t beat sweet-treats for a branded giveaway, and the Sweetie Cube is no exception.

A quirky invention for maximising your marketing, these Sweetie Cubes appeal to kids & adults alike.  The box relaxes to become like a tray when the lid is taken off, with all over space for branding.

 

The box becomes a tray when the lid is taken off

Boxes supplied made up and sweet wrappers can be brand-matched.

 

Reach out and discuss your brand-building giveaways

Phone 020 3011 0211

Email business@boxcouk.com