Tag: Foody
Sweet treats are always a success, but there’s a few things to watch as well as your waist line…!
We’ve found that any promotion with food gains more traction than without!! Even with our monthly emails, if they have a foody Subject heading, the clicks go up. From our experience of helping clients pack their marketing message alongside a foody give-away, and sticking mainly to sweets and chocolate, here’s a few of the pitfalls:
1. Best-before dates
Really you need to be thinking more in terms of when will your sweet-treat look it’s best, and how to deliver it so it does reach your target audience in its best condition. This isn’t just about standard best-before dates, it’s about protecting it’s route all the way from the supplier through to final consumption!
2. Food becoming tainted by print
You need to consider whether the sweet-treat could be tainted in any way by coming into close contact for an extended period of time – chocolates in silver or paper wrappers (not fully sealed) is the worst example for this. Whether it’s coming in close contact with fresh print in the packaging or whether it’s tainted from other printed items it’s packed in with. Sometimes it is a long time between goods being packed and when they are discovered and enjoyed. Generally fruity flavoured sweets are fine, but chocolate is not!
We recommend that the time between goods being packed and the time they are delivered (to the consumer) is 3-5 days – so if you’re sending chocolate you need to arrange for a one-off campaign to be packed and sent in a very short space of time.
Alternatively there are ways to seal the sweets or the packaging to avoid tainting.
3. Sending out as a Campaign, or one by one?
We recommend a campaign for a number of reasons – for one it makes it easier to track the success, how many people responded, level of new enquiries (we always recommend following up a campaign by email and/or phone, backed by social to gain maximum results) and secondly, you don’t end up with overs on any foody bits that go out of date on you, meaning everyone gets fat eating them up! However, that said, we know that some of our clients like to send out quotes with samples, that simply can’t be done as a campaign. So… we recommend choosing foody gifts that will definitely be in the supermarket and available as one-offs, so you’re not tied by bulk-buying and food going out of date.
4. Choosing a shape of foody-gift
If you’re going to send out ad-hoc, and even if you’re going to run a campaign at the start, it’s always worth picking a sweet-treat that is a standard size. For example, if you’re going to send out a cream egg it’s worth picking a really standard size, so if it’s got a designed slot in your presentation pack then it’s easy to change over to a different type of easter egg if you find you can’t get the same thing. Certain sizes of sweetie bags come in a range of different brands and flavours, but similar size of bag, making it easy to change over (if you had to!).
5. Keeping costs sensible
You might want to think about costs too – it’s all very well doing a campaign when you can contact the manufacturer and buy in bulk (and they are pleased to hear from you!) but if you want more for sending out later, you want to be sure that they’ve sold you a standard size that you can easily obtain in smaller quantities.
6. Selecting food suitable for the time & location you’re sending it in to
This sounds more complicated than it actually is. It’s just about delivering the right message, at the right time, to the right people. Merial (below) delivered a pack of microwave popcorn and fruit gums to the first 500 people who signed up for their webinar, a great example of delivering the perfect sweet-treat so appropriately.
Sweets and chocolate delivered to almost anywhere is appropriate, unless you’re trying to sell to Dentists or Hygenists, then perhaps not…! Over to you on your target clients.
7. Buying too many
Touched on already – this is a common problem – the campaign was for 500 people but the outers on chocolate bars meant you had to order 600… It doesn’t take anyone with too many brains to work out that there are 100 overs sitting around. It’s well-worth planning an office party, or how else you will use them up rather than have them sitting there going out of date, or heading onto the hips of your staff, groan!
8. Don’t use your brand confectionery
There are many promotional companies that can sell you all manner of confectionery, fudge, biscuits and other items branded with your company name. Imagine if you received a tube of BoxcoUK biscuits. You might well say “Are these OK to eat!?”, after all BoxcoUK doesn’t make biscuits, and there’s a good chance that you don’t either! (So don’t go there!) When sending promotional biscuits or confectionery, depending on your target audience use a well-known, popular, or luxury brand. Your customers will have confidence in packaging they have seen before more than they will in your own brand product.
The exception to this rule is if your own brand confectionery packaging has a secondary use, in which case it will be used for storing something unrelated (and your brand will be on it, rather than another).
(Almost everybody has another use for a nice box or tin for keeping things in.)
We hope you learnt something new and if you’d like to tell us about your experiences with food, good or bad, we’ll try and include your contributions to this blog post! Stay in touch by following us on Linkedin for more.
For fun, here’s some great examples:
Fixfast – Pick ‘N’ Fix pack
Providing exclusive hampers – This mock-leather hamper was used to launch the new season’s brochure in straw, to match the catalogue, alongside luscious Stem Ginger & Dark Chocolate fudge!
Maple Sunscreen Quotation delivery pack
What could your clients need more when they come to read your catalogue or brochure, this pack came complete with biscuits, mug, notepad and pen.
Merial Webinar Snack Pack
The world shopper insight panel reached a 30,000 members! This simple yet very effective marketing communication was produced to share the news, along with a pile of Viscount biscuits.
Liquidline Truffle presentation pack
Woodhouse Workspace Drop-in pack
Inspiring dynamic workspace performance, using Woodhouse can make all the difference when it comes to taste…explained in a handy leaflet and delivered with Montezuma chocolate bar!
Want to have foody fun with your brand…?
For bespoke promotional marketing and training products that help you Win more…
Call us on 020 3011 0211.
Save
Re-living that wow moment when Carling delivered Lager ‘Thank You’ pack
Above: Carling for a refreshingly refined taste
The promotional desk drop was designed to launch the new brand to all team members, with a carry handle to take home, complete with two bottles and a can of Carling to enjoy. Focusing on drink, and making an impact with your target audience… do you want them to enjoy it, share it or blog it?
Baileys
Taking the Baileys brand to exhibition, the gift bags designed for two sizes of bottle were a bespoke measure with luxurious ivory gold ribbon
Jack Daniels
Designed for The Daily Telegraph newspaper who needed a branded outer pack for the promotional giveaway of a bottle of Jack Daniels Tennessee
Pilsner Urquell
Created as a presentation pack for an individual beer glass, the Pilsner Urquell pack comes complete with a wax seal of authenticity.
Johnnie Walker Red Label
A bespoke end of year promotion for top customers, this unique pack was created to have real impact with a concise message ‘with thanks’.
Julia Arenson, Head of Creative Production at VCCP says…
We worked with BoxcoUK on these Carling display boxes. They helped us with the construction of the boxes. The boxes were done to a high standard and we were very happy with the result.
Drink and drive your marketing responsibly…
For bespoke promotional marketing and training products that help you Win more… Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
Now’s the time to be thinking how good Mince Pies taste…
Particularly when a pack of 24 arrives in the offices of your customers, right at the start of the party season. Add this pack to your Marketing Plan for Christmas 2016, available in quantities of 100, 200 and 400packs. Branded all over, from Design Guides that Boxco provide, these packs have consistently caused a stir when they get unwrapped and shared round the office. No surprises, eh?
Enquire now, in time for delivery in early December.
Compact and ready to personalise for the new prospective client, an inspiring message delivered with chocolate… Expect results!
Woodhouse had a familiar life-could-be-better story… “All we need is more clients, just like our best client”… A way to target new prospective clients, get them thinking about an office refurb, ahead of the event, and keeping them away from the competition. What we needed was something direct, personalised, with a friendly approach. That’s how the Drop-in Pack was first briefed.
What soon became clear was that their top-notch prospectives were working in adjacent offices to their current clients, the floor above, the floor below.
When we designed this pack for Woodhouse, more business from next door meant that when one of the team was making a site visit they could easily take 5-10 packs out with them, walk into the Reception above and below where they are working, and ask for the best contact, write this on the front of the Drop-in pack (there’s a space designed for it) and the pack would be guaranteed to be in the right place, for the right person. Really targeted, really effective.
The pack itself is small but won’t be missed. On the outside it says Here’s a little of what we do… and the word Taste which reads well both referring to the contents and what Woodhouse delivers in terms of tasteful design.
Inside there’s the mission statement and a testimonial to their great delivery – on time, on budget – space for a bar of Montezuma’s chocolate, a Z-card showing past projects, and a clear call to action.
Matthew Cooper, Director of Business Development at Woodhouse Workspace, comments,
“Woodhouse are really pleased with the drop-in packs provided by BoxcoUK. From initial brief to finished article, they were excellent. We required a product that caught people’s attention, was small, but got prospects to pick up the phone and this is what BoxcoUK produced. We still have a requirement for these boxes years later!”
Ronnie Devine, Customer Experience Manager at BoxcoUK, comments
“Good news Matthew! I believe one of the secrets to the success of this pack is being able to personalise it to the recipient. People love being given something just for them with their name on. Marketing fails to impress with incorrect spelling or old data, but these are designed for everyone in the team to be approaching new clients, on friendly first name terms, making it an easy obvious choice for new clients to make contact.”
Simple, direct, effective… Who’s next door when you visit your client?
For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211
Tasty viscount biscuit pack delivers massive message to new users
The company, Kantar World Panel provides consumer insights on all aspects of shopper behaviours, from personal care to petrol, fashion to fast-moving goods such as food and drink, allowing businesses, across the world, to take decisions based on real facts gathered from reliable data.
Kantar needed to send a message that was clear, to new prospectives, portraying graphically the depth of their insights into consumer behaviour. They had also reached a level of 30,000 UK households participating on their consumer panel…
Working with this statistic BoxcoUK came up with the sliding packaging that revealed the green zeros in the “30,000” which were green Viscount biscuits and very tasty for the recipient to share and enjoy while they read the Kantar brochure, which was a slim folded leaflet delivered alongside.
The campaign was highly effective in pointing out that Kantar’s consumer panel of participating households had now reached 30,000 and, because of this, now offers a greater level of accurate insight to brand owners base decisions on real consumer buying behaviours.
David Bottazzi, Creative Consultant, comments,
“The Kantar project went well – BoxcoUK certainly helped to develop the marketing piece that was very successful as far as I remember. Thanks again.”
Elspeth Devine, Production Manager, comments from BoxcoUK
“It’s amazing how simple the ingredients can be for a good memorable marketing piece. This was a clear message delivered alongside something edible. What greatly helped the Kantar pack was that there was enough biscuits to share, making it a good office-stopper, or ‘meeting moment’, certain for success.”
What numbers do you need to achieve in your business?
For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211
Signet Seals take display pack to Innovation Day
Signet Seals were out to cause a stir at an Innovation Event Day in London when they contacted BoxcoUK to create a great presentation for their samples.
The Innovation Day was being held in London, and the purpose of the event was to bring new ideas to all of their marketing, design and procurement teams. Signet needed something to hand out, a personalised gift, alongside samples, and something that would give everyone a reason to remember them.
Bespoke printed ribbon handles and Signet’s very own seal
Business card holder cut-out in the lid and inlay designed around gifts & samples
Roy Lyon, Signet, says
Working with BoxcoUK our Marketing team put together the contents for this sample presentation pack which was for what we call an ‘Innovation Day’ held in the Head Offices of one of our largest clients to bring new ideas to all of their marketing, design and procurement staff as well as their associated Design Agencies and Preferred Suppliers of Presentation Packaging.
We wanted to hand out a personalised gift and sample pack that would give everyone something to remember us for and I would say we definitely achieved this, with a pack that contributed greatly towards a really successful event. Thanks again.
Ronnie Devine, BoxcoUK, says
The ribbon handles lend that elite and charming look, luxurously soft and easy to carry – they don’t cut into your wrist like some bags do. Possibly best seen balanced alongside a Champagne glass in the same hand! Ultimately the pack was designed to look “rich” and, working with Signet, I think we achieved this.
Drinks on the house…(Head over for your next exhibition pack)
For highly effective Welcome Packs that Win more…Call BoxcoUK on 020 3011 0211 and arrange an appointment
24 Mince Pie display pack with your Company Branding on!
Big on taste, small on budget… The Mince Pie Office Pack (24 tasty, freshly-baked Mince pies, individually wrapped in a display box, with your company branding on, ready for delivery) Win more…Great results promised!
This the ultimate office share. This branded promotional item is designed to be quickly shared, leaving a great taste at the end of 2015. Even clients with strict gift policies won’t resist this small gesture of thanks in the festive season, “It’s only a mince pie”!
- Entire office celebration when they arrive!
- Generous incentive for the whole office to share
- All time favourite, tasty fresh baked mince pies
- Second use, display box with your Company branding on
- Ultimate brand space, all over the box
- Leave a great taste in your customers mouth at the end of 2015!
Cut off for orders Friday 23rd October.
Agreement on artwork by Friday 6th November.
Order now for delivery in early December.
Testimonials to the Mince Pie Office Pack!
“Yes thank you very much – they are delicious! The second layer has now also gone – Please send our compliments to the chef! We wish you much joy and happiness for the coming weeks.”
“Just wanted to say thank you very much for the box of mince pies I just received. They have been shared with my colleagues both in project management and in our studio, so the name has been spread far and wide.”
“Just wanted to say a huge thank you for the amazing box of mince pies. They taste great. Thanks very much for sending.”
To discuss the Mince Pie Office Pack further please contact our Sales Team on 020 3011 0211.
HTS Catalogue Launch Pack gets results when delivered to site with Mug & Biscuits!
At ground level in marketing you need to uncover how to best get through to your customers, and prospects. Have you considered what a typical day includes for them? When do they take a break? How do they get their post? When are they most likely to be receptive to messages from you?
All this and more goes into the planning of a successful marketing campaign, at BoxcoUK we work with you to find out when’s best to strike and how.
HTS Industrial & Plant Spares had a rebrand, and a complete re-code of the entire product range. They needed to communicate this to their customers and distribute the new catalogue so that their complete database was informed on the same day.
At BoxcoUK we created this welcome pack to launch the new Catalogue in a different way to what HTS had ever done before. Notepads, Pens, Mugs and Biscuits enhance the experience, and of course they’re all products that go down well on Construction sites.
Could we help you cause a stir, in your target market, with unforgettable presentation?
Roy Knappett, Business Development at HTS Spares says
“We used this catalogue pack for launch of a new catalogue, and BoxcoUK came up with a very ingenious design to present quite a diverse collection of products in the best possible way. We were also very impressed with the quality of the product. The whole presentation pack certainly took our catalogue launch to the next level.”
Simon Price comments for the BoxcoUK team
“The box was created for an industrial environment, and had real thud factor (the weight made you feel you were getting something worth opening). Inside the contents included everything for a good Coffee break, making the client think; Wow, All this from HTS and hey, time for a coffee! The only thing missing was the armchair!”
Taking your brand higher and higher?
For highly effective training & marketing communications that Win more…Call BoxcoUK on 020 3011 0211 and arrange an appointment
For Industrial and Plant spares, contact HTS www.htsspares.com
Hassle free fulfilment, packaging and dispatch
We never said that planning a Marketing Campaign was easy, but choosing who to partner with (and to actually make it happen!) is really simple when your ideas are explained and aligned… At BoxcoUK we have a mission for you to Win more, and that’s part of why every project that goes through has an Account Manager assigned.
Your Account Manager will personally be on site overseeing the packing, collation and distribution of your Marketing Campaign. The benefit to you is peace of mind. You can have confidence in our Complete Fulfilment service which carries through from concept to completion, design to dispatch, all under the same dedicated Project Management Team.
As part of the Complete Fulfilment Package, we can offer the following:
Automated labelling
Mailmerge from Excel/csv.
Hand-pick and pack
Collating and sorting
Decanting and re-packaging imported products
Storage and dispatch
To discuss this service further – please contact Ronnie Devine – Tel 020 3011 0211
Exploring Pancake Possibilities with Warburtons, Britain’s Favourite Bakery
Discover what Kelly the Domestic Goddesque, Jenny at the Gingerbread House, Emily Foran, Angela Cheung, Helen on Crazy Kitchen, Cheryl on Madhouse Family Reviews, Pippa and Eileen Teo (ETS), have all been blogging about … Playing ‘Pure Imagination’ from Charlie and the Chocolate Factory and jam-packed with ingredients to perform Warburtons Pancake Possibilities, this PR piece blew up a storm of pancake blogging in time for Shrove Tuesday with a pack that literally popped pancakes, off each corner …!
Popcorn staged the design and BoxcoUK set about the inner workings to cut the frame for all the ingredients, the spinning wheel and the popping pancakes, sprung loaded and tethered from the corners. The finished product was a work of art, produced at breakneck speed, robust enough to deliver ‘From our Family to Yours’ across the country, keeping followers of Mumsnet and other domestic (family orientated) blogging sites busy talking pancakes.
To quote Jenny, Mum-blogger at the Gingerbread House…
“My children absolutely loved opening the Magic Pancake Box which played Pure Imagination from the original Charlie and the Chocolate Factory film every time the lid was opened. The box was a very special full sensory fun packed pancake kit, which helped keep my children entertained during half term and also gave us some new ideas ahead of Pancake Day on March 4th”
Recipes included Chilli Jam & Lime, Granola & Shaved Coconut, Dried Banana & Cinnamon, Chocolate & Popping Candy, Feta Cheese & Mint Leaves, Marmite & Mascarpone and Pancetta & Pistachio…all served up on a Warburtons Pancake!
Mateusz of Popcorn Design comments
“Everyone that has had their box so far loves it! Warburtons are getting a brilliant response. We commissioned BoxcoUK to design the inner workings of the Pancake Possibilities pack, an idea we could only dream of beforehand – Thanks again for all your hard work!”
Colin from the Design Team at BoxcoUK
“This was a PR stunt, a pack that popped pancakes and sang ‘Pure Imagination’ every time you opened it. This pack was distributed to a selection of active bloggers. Going forward, a marketing piece that talks (or sings, or plays a video) every time you open it, is something that I can see there’s going to be a lot more call for. People want something to hold, talk about, send round the office, blog & tweet about.”
For great ideas and highly effective marketing communications that work, call BoxcoUK on 020 3011 0211 and speak to Ronnie Devine or for delicious bakery all year round visit Warburtons www.warburtons.co.uk
Phone 01923 220055 | Email business@boxcouk.com
© Boxcouk. All rights reserved.
BoxcoUK Limited - Company Number 09914284. Registered Office Address: 59 Turbine Way, Swaffham, England, PE37 7XD.
Hosted By ACS