Tag: Insider News
For best impact: What to give and who to?
The Christmas gift story begins with the desire to give to people who’ve helped you along the way this year. For smaller businesses this can be quickly seen to with a few crates of beer or chocolates off the supermarket shelf, but for businesses growing a brand, it’s time to sit down and think about your clients and how they will feel receiving a gift from you. The warm fuzzy feeling going on around giving has got to fit with your brand.
To make it simple, you shouldn’t pick gifts that conflict with your brand and what it stands for.
To make it simple, you shouldn’t pick gifts that conflict with your brand. If your brand is all about Health and Well-being, you probably wouldn’t select Chocolates and Wine. Why ever not? Because these foods are, sadly, associated with indulgence and excessive eating.
Selecting who to give to… We always recommend including your team members (whether they know about the Christmas gift idea or not, it will still be a surprise that they’re included in receiving it) along with your Top Customers and Top Suppliers. These 3 stakeholders, or whatever you like to call them, are supremely responsible for keeping your business up & running. Remember them, at least once a year.
And on this point, it doesn’t have to be at Christmas, some companies are now jogging the gift into January, to keep it separate from the overdose of gifting that comes at Christmas. That said you don’t want the gift to look as though it’s a last minute idea, or purchased only in the sale, and potentially lose impact.
Really your gift should epitomise your brand.
Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?
Really your gift should epitomise your brand. For this you need to think about how others see your brand. Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?
Then think about your customers, what gift is fitting for them personally (consider – would they actually use this?) and are there any gifts that would get turned away. Some companies do have strong gifting policies in place, preventing potential bribery in the form of “gifts” in exchange for contracts, even enforcing staff to return gifts or request that they are collected (making for an embarrassing phone call, instead of a pleasant thanks).
This is where the Mince pie pack has proved popular because it’s a fun and non-offensive office sharer, sits by the coffee machine and everyone gets one. (We firmly believe it beats most of the list below for originality and share-ability!)
Another thing, where we use the term “Top” Customer – this refers to people who have placed bigger orders with you. The gift should really be proportionate to orders placed. In the case of Customers or Suppliers, you need to be thinking about the contacts and companies where you want to strengthen the relationship for longevity. Which companies are core to your business, and which companies do you want to keep your brand front of mind into the future.
Back to the topic of “What to give”… Anyone can use Google, but we believe the Top favourites list is covered off well with the list below.
Top Christmas Giveaways for Corporate companies
- Chocolates
- Wine
- Hampers
- Plants
- Notebooks
- Calendars
- Phone charger
- Pens
- Mugs
- Bobble hats
For more advice on promoting your brand through on-brand gifting (What to gift and What not to gift!), reach out to our team of expert advisers on 020 3011 0211, or via our Contact us page.
Merry Xmassive!
Explained in layman’s terms (with apologies to Layman!)
The following was written to assist a friend who recently started work, and called himself a Marketeer…
“Account Manager” – I will only look after you if my Manager has past you across
“Brand Manager” – I check you haven’t spelt our company name wrong
“Business Development… [Manager/insert]” – I visit exhibitions and Google new Clients
“CEO / Managing Director / Director” – I am pretty important, there really isn’t anyone higher up than me
“Chairman” – I come into the business once a month for a board meeting
“Corporate… [insert]” – this is a business and I work here
“Creative… [insert]” – I have all the ideas
“Database Manager” – I am good at Excel
“Digital… [insert]” – I stare into a screen all day
“…Excellence” – I just won an award
“Head of… [insert]” – I look after my Office/team/area/plant really well
“[insert]… Doctor” – I mend things that need fixing
“[insert]… Manager” – I look after a small area of the business that no one else looks after
“[insert]… Specialist” – I am new out of University
“[insert]… Trainee” – I’m new
“IT” – I have a hectic life looking after everyone else’s computers
“Logistics Specialist” – I look after the servicing of the company cars
“Marketeer” – I completely harass people
“Marketing Assistant” – I get stuff done
“Marketing Coordinator” – I make sure that the Marketing Assistant gets stuff done
“Marketing Executive” – I tell the Marketing Coordinator what stuff needs to be done
“MD” – I’m a one man band, and far too busy to type Managing Director
“Owner / Founder” – However many other people work for the same company, don’t forget that I started this
“PA to [insert]” – I am seriously hard working
“Partner” – I teamed up with a friend and have spent my money / life / effort on this
“Production Director” – I look after a team of people that do all the work
“Quality Control Manager” – I double check other people’s work
“Regional Director” – I go round smiling at all our branches/sites/teams
“Senior… [insert]” – I’ve been at work a while, way back before you millennials
“Systems Quality Assurance Manager” – I check other people’s work
“Team Leader” – I am the only person in the team who you can speak to
No doubt there are more, but these are my favourite!
From an exhibition last month…
Ronnie & Elspeth visited All4pack Paris exhibition last month, and found a bunch of new creations for our clients. We hope you enjoy them too.
A new round box packaging from as few as 1000, available in a range of sizes, colours and branding. Option to include clear windows and castellated tops.
Perfect retail packaging for gifts, candles, and other items.
A Kraft brown disposable rucksack – you could call it a solution looking for a problem! With MOQs in the region of 3000, and produced from part recycled material this could make heads turn at a University or student event.
If you know of any brown paper backpackers send them this way! – Not suitable for liquids!
A stand made entirely from pallets, with a table and chairs built in!
There’s more to do with pallets than just creating kindling wood… If you ever wondered what you could do with old pallets, see the link below:
15 Creative uses for Wood Pallets https://www.simplemost.com/15-creative-uses-wood-pallets/
Making a box that feels like a piece of furniture…
Paper over board has been superseded by paper over MDF. This makes a very rigid box with more weight and very smooth corners. Unfortunately these are not produced yet in the UK so lead time will be extended for development and production, but this creates a box that feels like a piece of furniture. They can be made to size and branded as required. MOQ 1000 pieces.
Whoever thought of incorporating the bag handles into the design for this upmarket Optician? Very creative on the High street, to make shoppers look twice.
Helpful tip on visiting exhibitions
Take pictures of the stands that you found interesting. Then on return to the office, store the pictures, and when you want to go back to the suppliers, just run through the files, and it all comes back to mind. Then simply Google the Company details. So if you’re wondering what to do with that bag of brochures under your desk from the last exhibition – recycle them!
Ronnie Devine
Welcome Daniel and Jim
Jim Nash joined us in February on Sales, and Daniel Halms joined us in July running Warehouse Operations. Both have been invaluable team players. Jim has been round visiting a number of new and existing clients and Daniel has cleaned up our warehouse – now it shines (quite literally!).
Secure tags, 10 reasons why
1. For Brand Authentication
A product sold with your brand on the tag will ensure its authenticity.
2. For Brand Loyalty
The more consistent the brand and the more times that the consumer sees it, the more likely they are to recognise it again.
3. For building a brand that delivers Support & Aftercare
Products have the stamp of genuine care as customers purchase a garment or product with the tag still securely in place.
4. For Security
The tag stays in place until it reaches the consumer, if not returns are null & void.
5. For Colour
Build your branded tag in your own Pantone colour.
6. For Value-adding
The perception is that if you’ve tagged a product it’s worth more.
7. For a Voice
Using your brand voice, “Hi fans” or “Hello friends”, there’s space here to add some text that will build up the message you send to a growing client base.
8. For Quality
If your warehouse and processes have been quality assessed, this is a way of spreading the word, and increasing the return on investment on the Quality standard.
9. For Street appeal
This has to do with the colour and design of the tag, to help your product stick out.
10. For a Competitive edge
If your competition do not have a Secure tag, here’s your ultimate leg-up! Grab the idea quick and give your brand the edgy extra.
And if you can think of an 11th reason, or want a quote, feel free to contact us!
By email business@boxcouk.com or phone 020 3011 0211
Dear Clients & Friends,
As you will be aware, a new privacy law comes into effect on Friday 25th May, in the form of The General Data Protection Regulation (GDPR) (EU) 2016/679. These new laws are a huge positive step in controlling the use of personal data, and here at BoxcoUK we are committed to ensuring the ongoing protection of the data you provide us with.
To request a copy of our new policy please send us a message from our Contact us page.
We would like to reassure you that BoxcoUK have not, and will not, ever sell or use your data in an unauthorised way.
Added to this we don’t want to annoy you by emailing to check it’s ok to email.
As part of our mailing list you will occasionally (approx. once a month) receive information on new and exciting marketing ideas, and all-important company and industry news.
We can’t promise that every email will be relevant to your department, because we work with a diverse range of clients across Marketing, HR and other Management teams, so the relevance of our marketing ideas will vary massively across the audience we serve.
Unsubscribing is very easy, so feel free to hop on & off, depending when you want to be reminded of us. Likewise, if you have previously unsubscribed but would like to receive email-marketing again, feel free to subscribe here:
Click here to Subscribe again
What we definitely haven’t changed is our ability to listen to you, so if for any reason you’d like to clarify your privacy with us; or you need some advice on your next Marketing Campaign, Welcome Pack, new Product packaging ideas etc. then please contact us on 020 3011 0211.
Meet Jim
New in Sales… We didn’t say “New to Sales” – Jim has been in a Sales role for 33 years, and sold everything from gloves to glue, coats to calendars! Wow.
A warm welcome to Jim Nash from the Boxco team!
Thanks to our clients support…
Thanks to being in business this year we have been able to give to the following charities:
The Red Cross Ebola Appeal
Royal National Institute of Blind People
Macmillan Cancer Support
Cancer Research UK
Nepal Earthquake Appeal
British Heart Foundation
Great Ormond Street
RNLI
Marie Curie
Rapid Relief Team
Shelter
The European Refugee Crisis
New Website, Mobile enabled
We’re pleased to be sending this live after a long design period and would like to apologise for the decay of the old website, whilst you waited for this one. If there’s anything we can help you find on our website, anything you’re missing, please do not hesitate to contact us.
We look forward to helping You Win more… With our full range of branded packaging & presentation services
* Bespoke Promotional Products: New Client Welcome Packs
* Innovative Disruptive Marketing Communications
* Complete Fulfilment in-house with Account Manager to oversee
* Storage and despatch facility from London
* Unique Product Packaging for High End Luxury Products
* Point of Sale & Display, Bespoke Solutions
* Retail Presentation Materials for Instore & Online
* Custom-made Stationery Products including Presentation Binders
BoxcoUK make “The most valuable gift” for Nursing Hygiene Group
The Nursing Hygiene Group (NHG) have a culture of care and offer a sustainable long-term partnership for Healthcare establishments across the UK
It’s really important to them that the whole operation, of taking their relationship with a new client and a first appointment through to a successful working relationship is sleek, clean and professional.
Leaving the client with an overriding impression that NHG will be there when they need them. So that’s how they’ve come to using the Sales Presentation Pack for first appointments, built by BoxcoUK, from a range of promotional items that bed into a foam inlay that really spells care.
Overall, it delivers that strong message, throughout the industry, that NHG share a passion of care for the needs of disabled individuals to a standard that is conscientiously high.
Commenting on behalf of NHG, Garth Davey, Marketing Manager says
“We were very pleased with the finished product and were really impressed with BoxcoUK’s interpretation of our requirements and their attention to detail.”
Elspeth Devine, Production Manager at BoxcoUK adds
“This pack was really fun to see coming together. The creation is a collection of really good quality items giving an impressive overall ‘WOW!’ presentation.”
(The coaster in the NHG pack, which reads ‘The Most Valuable Gift’ can be personalised with the name of the new client that you are visiting, all from the comfort of your own office.)
Do you care about new clients? How professional do you want to appear to new clients? Dumb questions, eh? Whether it’s visiting a new client or launching a new product visit BoxcoUK.
For highly effective training & marketing communications that
Win more…Call BoxcoUK on 020 3011 0211 and arrange an appointment for January or visit www.boxcouk.com
And for the Nursing Hygiene Group visit www.nursinghygiene.com
Phone 01923 220055 | Email business@boxcouk.com
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